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Research papers

Personal saving and social trends in Great Britain 1973-1974

This paper demonstrates, by reference to the Taylor Nelson MONITOR of Social Trends: 1. That savings and investment behaviour shows the same lack of rationality as other consumer behaviour; 2. that socio-economic variations are different from those...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: T. Punt
Company: KANTAR TNS Malaysia
August 1, 1975
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Citation

Punt, T. (1975a, August 01). Personal saving and social trends in Great Britain 1973-1974. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/personal-saving-and-social-trends-in-great-britain-1973-1974